The Background – The Flatiron School teaches people with diverse perspectives and backgrounds how to code in web and mobile development. Graduates of The Flatiron School have been placed as software developers in companies like The New York Times, Kickstarter, Etsy, Google and more.
The Goal – Launch a new product within TFS brand and expand their offering to high school students. Mission to lead the learn-how-to-code movement among a younger demographic and cement themselves as thought leaders in progressive coding education.
The Hurdle – Getting the word out. TFS has built strong brand recognition among the NYC tech professional community but they are a new face in the learn-how-to-code scene among the younger demographic.
The Target – Aim to reach audience types ranging from the tech scene influencers (NY and SF) to grassroots marketing at high schools within the NYC region where the headquarters are based.
The Flatiron School POV – In order to remain competitive in today’s global economy and prepare future generations, we must focus on offering exceptional technical training and practical coding education for all. The path to a better future starts with better education and rigorous standards.
The Results – Press coverage including features in Fast Company and the Observer (formerly Betabeat). Grassroots marketing in the forms of collateral, roundtables with TFS educators and parents of high school student throughout the region, referrals. TFS school launched the pre-college academy program in the Fall of 2014.