The Background – Lehach Filippa is an immigration law firm for creative professionals. The legal team facilitates O-1 visas, more commonly known as artist’s visas, and other citizenship processes such as greencards or permanent residency. Lehach Filippa clients are primarily creative individuals (fine artists, musicians, journalists, models, etc.), creative agencies and/or companies seeking international talent to work in US locations.
The Goal – The law practice of Lehach Filippa began in 2011 when partners Michael Lehach and Alejandro Filippa combined their individual practices to offer end-to-end immigration and naturalization law services to their clients. While their business had grown organically through word of mouth, there was no official company website or online presence to drive new leads. The immediate high-level marketing goals were to increase new business, drive traffic to one cohesive website, and to build brand awareness.
The Hurdle – The Lehach Filippa team excels at providing the highest level of service and going the extra mile for their clients, however, marketing for their business always took a back seat. The challenge was to 1) reconcile three existing and outdated websites (a result of a merging of two existing law offices), 2) develop a new brand identity and narrative (voice, tone, personality, visual elements) and 3) appeal and attract new clients in the firm’s target market.
The Target – The Lehach Filippa legal team practices exclusively in immigration law with a focus on individuals and companies in creative industries including fashion, entertainment, design, art, music, and others.
POV – Lehach Filippa has a fresh approach and is not your average immigration law firm. With a focus on innovation and efficiency, Lehach Filippa makes the visa and immigration processes as clear, streamlined, and easy to understand as possible. The team attributes their successful track record to their ability to empower their clients to be active participants in their immigration journey. Pursuing an application for an artist visa, permanent residence or citizenship with a client is a passion and personal investment.
The Results – Within four months, Lehach Filippa had completed a brand strategy and messaging overhaul which resulted in new copy and content for the website and blog, new logo design and style parameters, custom website construction and all accompanying digital and print marketing assets. All brand strategy, copywriting and project management of graphic and web design was provided by Kelly Berry.