2017 Lincoln Motor Company Ad Campaign for Continental, MKX, and Navigator models, photo captions across social mediums.
Facebook: Let go and invite new possibilities. Introducing the newly designed #Lincoln Continental.
Instagram: Let go. Live #inthemoment #Lincoln Continental
Twitter: Nothing between you and the open road. #Lincoln Continental
Tumblr: Feel the curves in the road, the city at your back, the possibilities of the great road ahead. Introducing the 2017 #Lincoln Continental.
Facebook: Cultivate your senses and connect to the world around you. #LincolnMKX.
Instagram: Cultivate your senses. #LincolnMKX
Twitter: Peace of mind. #LincolnMKX
Tumblr: The path is yours to choose. 2016 Lincoln MKX shot in Woods Creek, Washington.
Facebook: Feel the snow pack tracks beneath your tires. #Navigator #inthemoment
Instagram: Experience the quiet clarity of the first snow. #Navigator #inthemoment
Twitter: Snow powder ready. Go explore. #Navigator
Tumblr: All wheel drive enabled #powderchasing. Aspen, Colorado. #Navigator
Sample content for Lincoln's ongoing Road Trips (blog) series, in which Lincoln team explores the United States and speaks with local makers and artisans.
Title: Savory and Sweet
Intro paragraph: Our senses cultivate experiences and can trigger memories of a place, a feeling, or a state of mind. Something as simple and straightforward as a savory aroma of freshly baked bread or coffee aerating from a cup as the morning light pierces through a kitchen window, can become meditative.
For small business owner, Heather Schmidt, that quiet time in the early morning when the rest of the town is still asleep, is when she feels most at peace. At 4:00 a.m. each weekday, Heather is mixing a batter of brown butter and hazelnuts for her bakery’s specialty donut, butter hazelnut crunch.