The Goal – Marketing automation software company seeking to overhaul the brand messaging and visual assets to create brand consistency and strongly differentiate Sailthru proprietary technology from the competition.
Objectives – Define the target market, acquire targeted prospects, increase brand awareness, increase client engagement, develop internal and external communications.
The Hurdle – Turning a complex technical offering into digestible content that was exciting, inspiring, results-driven and a game changer for potential customers.
The Target – Fortune 500 and 5000s commerce and publishing companies looking for the next generation in marketing technology solutions. Decision makers are progressive, forward thinking VP, CMOs, and digital marketers. Customers who are focused on improving their marketing automation capabilities, campaigns, offering highly personalized and sophisticated communications to their clients to retain and attract.
Sailthru POV – Every user is unique. Every customer is an individual and should be treated as such. That means offering the most relevant information at the right time and at the right frequency and doing that on every digital medium to create brand consistency for retailers and publishers.
The Results – New website, copy, case studies, video testimonials, marketing and sales collateral, 54 press hits in a twelve-month span.