The Goal – three teachers wanted to start a yoga community in Brooklyn, NY. It had to offer inclusion for all levels, be outdoors to inspire connection between community, yoga and nature, and allow a platform for the instructors to explore new approaches to teaching reflective of their unique personalities, and of course be fun!
The Hurdle – Offer a way to connect a community of yogis with the focus on fun, the great outdoors, great music and the inclusion of all levels of experience in a setting within the borough of Brooklyn. And do so in a way that was affordable for students (pay by donation) but also met the costs to sustain the business.
The Target – Brooklynite yogis in underserved regions of Clinton Hill and Prospect Park – Lefferts Gardens craving a connection to community, nature, yoga amidst the chaos of the city. Community-focused yogis agnostic to gender, race, age, skill level and socioeconomic backgrounds.
Sunset Yoga BK POV – Brooklyn’s chilliest yoga collective. A collective of yoga teachers and creators bringing yoga asana to unconventional places (meant to inspire and connect us to nature). Our donation-based classes feature magical playlists.
The Methods – Website to share information, mission, schedule, ability to reserve a spot/donate to take a class. Combined with social outreach via an official Facebook page and Instagram account. Regular updates on regularly scheduled classes, contingent on weather.
The Results – Sunset Yoga BK launched their first season in June 2015. Class sizes more than doubled from an average of five per class to fifteen students within a two-month span. Social mentions and sharing has grown steadily. The collective is looking forward to entering their second season in May 2016.