The Goal – three teachers wanted to start a yoga community in Brooklyn, NY. It had to offer inclusion for all levels, be outdoors to inspire connection between community, yoga and nature, and allow a platform for the instructors to explore new approaches to teaching reflective of their unique personalities, and of course be fun!
The Hurdle – Offer a way to connect a community of yogis with the focus on fun, the great outdoors, great music and the inclusion of all levels of experience in a setting within the borough of Brooklyn. And do so in a way that was affordable for students (pay by donation) but also met the costs to sustain the business.
The Target – Brooklynite yogis in underserved regions of Clinton Hill and Prospect Park – Lefferts Gardens craving a connection to community, nature, yoga amidst the chaos of the city. Community-focused yogis agnostic to gender, race, age, skill level and socioeconomic backgrounds.
Sunset Yoga BK POV – Brooklyn’s chilliest yoga collective. A collective of yoga teachers and creators bringing yoga asana to unconventional places (meant to inspire and connect us to nature). Our donation-based classes feature magical playlists.
The Methods – Website to share information, mission, schedule, ability to reserve a spot/donate to take a class. Combined with social outreach via an official Facebook page and Instagram account. Regular updates on regularly scheduled classes, contingent on weather.
The Results – Sunset Yoga BK launched their first season in June 2015. Class sizes more than doubled from an average of five per class to fifteen students within a two-month span. Social mentions and sharing has grown steadily. The collective is looking forward to entering their second season in May 2016.
The Goal – Marketing automation software company seeking to overhaul the brand messaging and visual assets to create brand consistency and strongly differentiate Sailthru proprietary technology from the competition.
Objectives – Define the target market, acquire targeted prospects, increase brand awareness, increase client engagement, develop internal and external communications.
The Hurdle – Turning a complex technical offering into digestible content that was exciting, inspiring, results-driven and a game changer for potential customers.
The Target – Fortune 500 and 5000s commerce and publishing companies looking for the next generation in marketing technology solutions. Decision makers are progressive, forward thinking VP, CMOs, and digital marketers. Customers who are focused on improving their marketing automation capabilities, campaigns, offering highly personalized and sophisticated communications to their clients to retain and attract.
Sailthru POV – Every user is unique. Every customer is an individual and should be treated as such. That means offering the most relevant information at the right time and at the right frequency and doing that on every digital medium to create brand consistency for retailers and publishers.
The Results – New website, copy, case studies, video testimonials, marketing and sales collateral, 54 press hits in twelve-month span.